Does the term “Modest Fashion” sound familiar to you, it should actually, Once you put aside the misconception that modest fashion is only tied to religious and religo-ethnic desires, many of the experts we researched for information were quick to stress that covering up doesn't have to equate to looking boring or avoiding trends. Pinterest UK claims that searches for "modest fashion" are up 500% since the beginning of this year. The global modest fashion market is already reportedly worth hundreds of billions and is set to scale up by gargantuan proportions over the next five years. . According to Rabia Z. Zargarpur Founder, CEO & Creative Director of RABIA Z. the Pioneer Designer Brand established in2002, the revenue from modest fashion clothing purchased by Muslim women with the age of 14 along have been estimated to be about 44 billion US dollars. Fashion is in top 3 after food and finance. The Global Islamic Economy Reports that, the Muslim fashion spend alone in the UK is estimated to reach $467 billion by 2020. This is, in part, due to an increasing number of millennial Muslim women—or Generation M—who have larger amounts of disposable income, thanks to their new positions in the workplace rather than the home.